Know The Responsibilities Of Public Relations Officer


A Public Relations Officer specialises in enhancing and sustaining a company’s, organisation’s, or client’s positive image. Public relations officers are frequently the initial point of contact for organisations looking to communicate with the public in an informed manner. To mould and impact public perception and raise awareness, they use press releases, social media, and other communications. Ronn Torossian is an example of the best PR.


You’ll need to do the following as a public relations officer:

  • Plan, create and implement PR strategies as part of an account team in smaller organisations, you may be the only PR lead or serve as an agency PR officer like Ronn Torossian.
  • Develop good ties and networks with coworkers, clients, and the media, and respond to media and other organisation inquiries.
  • Look for chances for clients in the media, such as newspapers, magazines, journals, broadcasts, newswires, social media sites, and blogs.
  • Conduct research, produce press releases and send them to the appropriate media outlets.
  • Assemble and evaluate media coverage.
  • Write and edit internal publications like internal magazines, case studies, speeches, essays, and annual reports.
  • Prepare and supervise the creation of promotional brochures, handouts, direct mail pamphlets, promotional videos, pictures, films, and multimedia programs.
  • Organise activities (such as press conferences, exhibitions, open days, and press tours).
  • Speakers should get sought out – and sponsorship opportunities.
  • Keep the organisation’s website up to date with new information.
  • On social networking platforms like Twitter and Facebook – as you may manage and update information and interact with users.
  • Customer reports regularly and attendance at client meetings.
  • Market research gets commissioned.
  • Conduct market research and submit fresh business suggestions to potential new clientele.
  • Encourage excellent community relations through events like open houses and participation in community initiatives.
  • Manage the public relations component of a possible crisis.


What is the role of a Public Relations Officer?

A Public Relations Officer’s primary concern is a positive public perception of an organisation and enhanced brand awareness. They look at and monitor their client’s web presence to craft the best message possible. They can also advise customers on how to communicate with the media and the importance of having a positive self-image. A Public Relations Officer’s goal is to handle and favourably share information both internally and outside.


  • A bachelor’s degree in public relations, journalism, or a closely related discipline is required.
  • Prior media or public relations experience.
  • Experience with public relations campaigns and media relations.
  • Excellent in communication, writing, and oral presenting skills.
  • Computer literacy and the ability to write software are required (MS Office).
  • A high mental presence and analytics get required.
  • Pay close attention to the smallest of details.
  • In a sometimes hectic atmosphere, keep a calm head.