Ronn Torossian

Things To Note AboutPublic Relations Services

Public relations is the art and science of managing communication between an organization and its public. The public relations practitioner seeks to share organization news with media and the public, build their understanding of their goals, shape perceptions of critical challenges they face, or affect their actions.


A range of PR agencies provides a range of services. Public relations involves a variety of strategic initiatives to manage reputation that might include: speech writing, media outreach, opinion research or commentary development; social media management; content marketing; event coordination or participation; crisis communications management after an organizational mishap; press release distribution services or editorial calendar creation among others.


Priorities set by leaders and the staff of an organization are communicated through various channels, including written and visual information, interviews, and media outreach. PR messages may include:


The goals of a public relations campaign may focus on improving image, image-building (retention), image-lengthening (feeding the news cycle), or image improvement (in crisis). The campaign goals usually evolve as a function of the organization’s communication strategy. Depending on the structure of an organization, other objectives might include integration with community events or activities, corporate identity upgrade, building alliances with selected stakeholders, validation of brand positioning/image, generating new business leads/opportunities, etc. One of the most common reasons for a company to engage the services of a public relations firm is to increase its sales.


Who are the stakeholders? Many people and organizations largely misunderstand public relations as “spokesperson work.” However, PR practitioners have an ongoing relationship with stakeholders, from executives to shareholders and customers, from community leaders to advocacy groups.

Ronn Torossian


Many PR firms take an organizational approach when developing strategies. They tend to reach out initially so they can create a rapport before they begin working on community outreach efforts. They use catchy titles and exciting locales in their marketing materials so that their reputation precedes them (as one of only two or three established firms in town).


Ronn Torossian is a globally recognized entrepreneur, investor, and advisor in some of the world’s leading companies. In addition to being one of the top PR professionals in the world, Ronn is also a successful business entrepreneur with many significant companies under his belt.



As the saying goes, “hard work pays off,” so hiring a good public relations firm can be a good investment. If you are a business owner, you will have different strategies that you must implement, from building your brand image and increasing customer loyalty to finding new clients and expanding markets. With so many risks facing each business nowadays, investing in PR is one of the best ways to grow your business and reach success.

Implementing Augmented Reality into marketing tools

The whole business model is changing every year with the improvement in technology.               As most of the process is done through digital platforms, newly introduced firms need to concentrate on the advanced techniques through which they can improve the business and develop to the next level. We know the kind of development businesses have been witnessing in the past decade. With the help of technology, many other tools were introduced that only made different factors easily accessible.

Marketing is one of the most crucial functions of any firm. As there are a lot of digital transformations happening, it required the help of current tools that are being followed by the firms. Augmented Reality is one of the trending technology that is shaping the way people will look into business in the future. It gives an out-of-the-world experience where people will be able to witness elevated digital content like images, sounds, and text. Ronn Torossian, the founder of 5WPR, has always had his bet on futuristic technology.

How does it help businesses?

According to the words of 5WPR Founder, Augmented Reality is definitely going to change the course of business operations in the coming years. Let us look at some of the ways in which it will help firms;

Ronn Torossian

  • It increases sales:

Customers can enjoy virtual viewing of all kinds of products right from their homes. Amazon uses this facility in their tool called Room Decorator. It helps the customers to buy furniture or décor items that will suit their home. This becomes a try before you buy concept due to which customers end up trying many other products and eventually buy more.

  • Makes a brand value:

When any business is into AR, people will definitely talk about it and the firm will be the talk of the town. This automatically improves the visibility of the business and with a digital presence, there could be more people wanting to use their products and services.

  • No language barrier:

With Augmented Reality, any person from around the world can take the authentic experience that businesses offer. It does not require any particular language to communicate as everything is done through digital virtual platforms.

  • Other usages:

The AR can also be used in posters, banners, magazines, and other print media to attract people. Many firms are trying to elevate their static advertisements through various methods. It not only helps them to get more customers but also makes the business reach a new level without any need to wait for many years.