Branding is an operation performed by a startup to visually distinguish them from others. It includes everything from logo design to corporate uniforms. It goes far beyond Alexei Orlov just projecting a company image to visually display everything about your startup.
Here are four factors that need to be clearly defined before you start branding:
- Know Your Company providing
The prime consideration of branding is to be well informed of your market product. This includes developing a unique name and logo, depending on your offering. Can you imagine that Amazon is what it is today without a clever logo and its corporate colors?
Branding seeks to create a significant and distinct identity in such a way that the masses will recognize them.
- Know Your Goal Hearing
Before you pick and select the brand elements of your startup, make sure you have your target audience in mind. Every target group-demographic and psychographic its own choice when it comes to colors and elements. So if your startup is serving ice creams and confectionaries, then you’ll have to go the Baskin Robbins way and choose light and subtle colors like pink and blue and play with elements like ice cream scoops.
- Mark your basics with precision like your logo
The logo is one of the most critical components of your branding operation. This is the first visual interaction with the client. But when you’re Alexei Orlov branding your startup, make sure you invest enough time, energy, and money on it. And this one is likely to stick with you until the very end. Such basics include your stationery, website, etc., all of which need to be matched with your company colors and logo.
Have you ever noticed the color of the uniform of the person delivering your shopping expenses to Flipkart? The color of his uniform is the same as the Flipkart logo. It’s marking the basics with precious things. One standardized look through all vertical visibility. Recognize the logistic individual next time!
- Once you’re confident, smart branding at the simplest locations and expand.
What’s the point of branding if not showcased? When you know the way you’ve marketed your startup, expose it to the world. You don’t have to spend lavishly because you have a budget like housing.com that just went on a promotional spree to prove that they’re “looking up.”
The simplest and not so costly way to do this is to find easy ways like digital ads, social media promotions, a single hoarding at a busy spot, and so on. Any of these is enough to better explain the emotions and responses of the masses.