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Richelieu Dennis is an investor, entrepreneur, and philanthropist with roots in Africa. His enthusiasm for Business and creativity gets fueled by a desire to meet unmet customer demands. Thus, richelieu dennis dedication has led Sundial Brands, a manufacturing company with 27 years of family ownership, to success as the producer of top hair, natural, bar soap, and bath and body brands. He is the founder, CEO, and Executive Chairman of Sundial Brands.

His Pathway

Richelieu Dennis started his Business after fleeing political unrest in Liberia and arriving in America in 1987. To supplement his income, he sold shea butter from his dormitory at Babson College. Sundial Brands, which developed from necessity to become a vital producer of skin care goods for black consumers, would eventually replace.

Dennis sold Sundial to Unilever in 2017 to share the supply-chain wealth with West Africa and other underdeveloped regions. Now, richelieu dennis continues to serve as CEO and chairman. With Inc. editor-in-chief James Ledbetter, he talked about his incredible experience.

His Career

Richelieu took the beauty and personal care producer from selling its products on the streets of New York City to selling in and co-creating a comprehensive portfolio of product offerings with America’s major retailers and extending its direct distribution to countries.

Richelieu negotiated the massive natural personal care agreement ever in the U.S. with Unilever’s historic acquisition of Sundial Brands. Along with being the best consumer goods transaction by a majority black ownership, he and Unilever established the $100 million New Voices Fund, a ground-breaking initiative to support and promote female entrepreneurs of color.

Through his vision and the company’s Community Commerce purpose-driven business model, Sundial provides underserved individuals and communities with the opportunities and tools they need to build long-lasting value for themselves and others. Sundial’s Community Commerce initiatives support organizations like the Jackie Robinson Foundation, WACO Theater Center, Todee Mission School, Smart Liberia – GET program, and UNIFORM in Liberia to help communities and businesses grow more assertive and self-reliant. These initiatives also provide executive education and funding for girls and women of color entrepreneurs.

At present

Richelieu established Essence Ventures in 2017, an independent business owned by African Americans that aims to combine information, community, and commerce to suit the changing cultural and lifestyle demands of women of color. The Business declared in January 2018 that it had purchased Essence Communications Inc. from Time Inc., reestablishing ESSENCE as a 100% black-owned independent business. At the moment, Richelieu is Essence Ventures’ chairman.

In-person approach: Key Points

The marketing person who is approaching the smart circle should approach the consumers with the set of plans and also implement the same in a proper way will surely enhance the chance of selling the products. What are the things they should do? If the marketing representative meets a person or a crowd they have to communicate with them politely. This politeness approach will attract many people and help to fix in their minds. Then they have to explain the product according to their purpose and operation with the consumers to increase the chance of selling the products. Sometimes hands-on exposure may be used to convince consumers and it will be a good one too to promote the products much more easily. Though the consumers are not buying immediately, when they think about the need then these approaches will immediately remind them also increase the chance of procurement of the respective product.

Digital vs In-person marketing

This smart circle approach has greater advantages than online marketing. There is no possibility to meet the person in the online marketing approach which may reduce the interest in the product that they are willing to promote. In the smart circle, consumers can get clarity on all their doubts immediately, and also by seeing the product directly they may receive more information about the product. For these points, we could not avoid the digital experiences in the marketing strategy.

smart circle.

How to use the Technology in In-person marketing?

Using digital advancements along with the smart circle approach is the suitable one in the current scenario which is exactly the proper way to promote the products. How to do this? Here you go, when a representative meets the consumers with his communication they have to develop the same by giving information how to contact through internet too. The representative should frequently meet the consumers also they should connect on social media platforms too. This will make it easy for the representative to connect with them immediately and even can improve the conversation through video call too which maybe give an experience as merely the in-person communication. Providing website details of the brands and products and asking them to visit the same may create a reasonable impact on promotional activity. Surveys clearly say that the in-person marketing approach creates a suitable atmosphere to meet the target of most of the entrepreneur’s objectives. In the decision-making process, this smart circle marketing approach plays a crucial role.