Alexei Orlov, who is known as a specialist in global brand strategy, operational change management and marketing deployment having different and dynamic leadership skills which are continuing throughout his career. The CEO and Founder of MTM is the recipient of various awards and honours. He currently resides in New York but was actually born in the United Kingdom. Orlov thinking is totally different than any other CEOs out there. With one of the best analysis skills, he is able to reach a maximum number of people to avail the service of his company. The company MTM has already worked with 50 Brands and travelled to over 40 countries in 30 years.
Describing “desire”
Wanting is a desire, a desire for anything. But, interestingly, the same word can mean “lack of something” or “defect” as a noun.
Alexei Orlov believes that this mindset is straightforward. We always want more root causes, especially at this age; we already have too many options.
Orlov says this idea relates to my business life & public life. In both cases, the human being is entirely dominated by the impulse and desire to be the best in front of neighbours, colleagues or friends. Alexei Orlov pointed out that ordinary people have a natural desire to collect unnecessary things despite being in different stages or levels of life. However, if we look at ourselves from an outside perspective, we can show that we rarely “need” what we ask for.
However, humans need to measure themselves in terms of others because we assume that society is also measuring us in the same way. Our status, wealth and even our status are part of the artificial and selfish classification system that we use and part of the other categories that we create, all of which are as fragile.
Describing necessity
From the perspective of Alexei Orlov, “necessity” is related to self-determination, which is important for the progress of our lives. The actual “need” is very important; it will bring a different focus and completely different dimensions to everyone’s behaviour and rewards.
Alexei Orlov added that everyone is loyal to themselves in perfect moments and knows what they need to improve their lives and contribute to society. No matter what role we play, when we know what we need and get it, a person will be positive even in the most challenging times. When they reach their goal, their satisfaction makes them happier than anything they were dreaming of.