Richelieu Dennis is an investor, entrepreneur, and philanthropist with roots in Africa. His enthusiasm for Business and creativity gets fueled by a desire to meet unmet customer demands. Thus, richelieu dennis dedication has led Sundial Brands, a manufacturing company with 27 years of family ownership, to success as the producer of top hair, natural, bar soap, and bath and body brands. He is the founder, CEO, and Executive Chairman of Sundial Brands.
Richelieu Dennis started his Business after fleeing political unrest in Liberia and arriving in America in 1987. To supplement his income, he sold shea butter from his dormitory at Babson College. Sundial Brands, which developed from necessity to become a vital producer of skin care goods for black consumers, would eventually replace.
Dennis sold Sundial to Unilever in 2017 to share the supply-chain wealth with West Africa and other underdeveloped regions. Now, richelieu dennis continues to serve as CEO and chairman. With Inc. editor-in-chief James Ledbetter, he talked about his incredible experience.
Richelieu took the beauty and personal care producer from selling its products on the streets of New York City to selling in and co-creating a comprehensive portfolio of product offerings with America’s major retailers and extending its direct distribution to countries.
Richelieu negotiated the massive natural personal care agreement ever in the U.S. with Unilever’s historic acquisition of Sundial Brands. Along with being the best consumer goods transaction by a majority black ownership, he and Unilever established the $100 million New Voices Fund, a ground-breaking initiative to support and promote female entrepreneurs of color.
Through his vision and the company’s Community Commerce purpose-driven business model, Sundial provides underserved individuals and communities with the opportunities and tools they need to build long-lasting value for themselves and others. Sundial’s Community Commerce initiatives support organizations like the Jackie Robinson Foundation, WACO Theater Center, Todee Mission School, Smart Liberia – GET program, and UNIFORM in Liberia to help communities and businesses grow more assertive and self-reliant. These initiatives also provide executive education and funding for girls and women of color entrepreneurs.
Richelieu established Essence Ventures in 2017, an independent business owned by African Americans that aims to combine information, community, and commerce to suit the changing cultural and lifestyle demands of women of color. The Business declared in January 2018 that it had purchased Essence Communications Inc. from Time Inc., reestablishing ESSENCE as a 100% black-owned independent business. At the moment, Richelieu is Essence Ventures’ chairman.