Ted Farnsworth is an entrepreneur, financier, film producer, and consummate disrupter. As co-founder of Zash Global Media and Entertainment and former chairman of MoviePass, he is a well-known name for changing the media industry in their minds. During his 35 year career, Ted has built many successful companies and is recognized as an expert in strategic development, marketing, PR, consumer behaviour and direct response marketing. He has appeared or been interviewed in several major publications and networks, including Forbes, Fox News, CNN, New York Post, Investor’s Business Daily, and the New York Times.
With breakthrough models, analysis and the latest data-driven technology and Ted’s know-how, Zash ensures that target groups are reached at the optimal time. Additionally, Zash has built his influencer platform with a network of more than 350 million followers and over 2 billion video views. In early 2021, Zash announced his plans to join Vinco Ventures, and an acquisition company focused on digital commerce and consumer brands. With this merger, Ted plans to accelerate the growth of live streaming content, video sharing and distribution, and production by expanding the reach of the entertainment gap as we know it.
The Zash-Vinco merger involves Lomotif, TikTok’s main Asian competitor, in which Zash now owns a majority stake. With more than 350 million user-generated videos per month, Lomotif has increased the monthly community by over 400% on average over the past three years. As well as expanding the short video platform in the US and around the world, Ted Farnsworth plans to increase monetization with Lomotif by moving his model to an ad-centric approach.
Ted’s plans for Zash are broad, aiming to bring entertainment opportunities to all spheres of digital media, telephone, television and the internet, including transforming old media (such as syndicated television) into the digital age. Ted puts Zash at the forefront of change and thrives with innovation. Ted is in the news quite frequently and because he is such a big name in the industry.